Digital Marketing for School Leaders – Strategies

  • Online reviews – longer surveys and Google forms. Be careful that it does not hinder the school’s reputation.
  • Social media as a platform for marketing in education is a very powerful tool for engaging with millennial and other tech savvy families, as well as enabling schools to showcase themselves for other audiences.
  • Issues with both physical as well as online safety.
  • Evaluate fun ways to receive feedback from our audience, issues with unwanted or negative reviews.
  • Balance between continuously uploading content that may not be meaningful or significant, and taking time to produce and curate content that is profound and a true representation the school.
  • Segment and differentiate content for various audiences in social media.
  • If social media forces people’s beliefs, is it possible to gain new clients through it?
  • Issue of budgets for digital marketing.
  • Physical and mental space safety, how to provide a safe environment both in terms of the buildings and campus as well as in students´ minds.
  • Student involvement, potential advantages and risks.