Online reviews – longer surveys and Google forms. Be careful that it does not hinder the school’s reputation.
Social media as a platform for marketing in education is a very powerful tool for engaging with millennial and other tech savvy families, as well as enabling schools to showcase themselves for other audiences.
Issues with both physical as well as online safety.
Evaluate fun ways to receive feedback from our audience, issues with unwanted or negative reviews.
Balance between continuously uploading content that may not be meaningful or significant, and taking time to produce and curate content that is profound and a true representation the school.
Segment and differentiate content for various audiences in social media.
If social media forces people’s beliefs, is it possible to gain new clients through it?
Issue of budgets for digital marketing.
Physical and mental space safety, how to provide a safe environment both in terms of the buildings and campus as well as in students´ minds.
Student involvement, potential advantages and risks.