Skip to content
Digital Marketing for School Leaders – Context
- Price is not to be disclosed if possible
- Happiness is consumer satisfaction – values oriented as opposed to transactional
- Customer is not always right – need to be educated
- Our service is not delivered to our clients / but they make purchasing decisions
- Mission statements are almost indistinguishable
- Clients are best marketers – word of mouth is best marketing strategy
- Clients are our product
- Marketing is more indirect than direct
- There are free alternative services