1- THE FOUNDATIONS
Why market a school? Marketing fundamentals. A value-driven strategy for education. The environment and our families – the customers.
Examples of great marketing
strategies. A value proposition for our schools.
2- THE STRATEGY
Brand identity. Competitive advantage.
Market segmentation, Targeting, differentiation and position.
The do´s and don´ts of educational marketing.
Case Study: Key messages and brand strategy for a school.
3- THE MIX
Segments and media.
differentiating messages and
audience. Analysis of various
social media outlets. Prices and
Case Study: Design of a marketing
strategy for a school.
4- THE CAMPAIGN
An internal strategy for leaders to
involve boards and stakeholders.
Community managers. Customer
engagement, reports and media
Analysis of great marketing