Digital Marketing for School Leaders The Group Library of Resources WEEK 1 – The Foundations – Prompts & Interactions– Context and Limitations– Prioritized Themes– What we see in the images– Phases of Marketing in schools– Guiding Questions– Learning Materials WEEK 2 – The Strategy – Prompts & Interactions – Case Study – Summary of answers to WHY? – Personal WHY – Learning Materials – Marketing Plan – Link to Padlet WEEK 3 – The Mix – Prompts & Interactions – URLS & Feedback – Strategies – summary – Service & Value – Websites – Social Networks – Segmentation – Case Study – 1 – 2 – 3 – Learning Materials WEEK 4 – The Campaign – Prompts & Interactions– Social Media Audiences– Summary of Great Campaigns– Feedback Survey– Learning Materials
